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Free Guide for Married Men

The More You Try…
The More She
Pulls Away?

Break the Rejection Cycle and Reignite Attraction — Without Begging, Fixing, or Walking on Eggshells.

You initiate. She's tired.

You try harder. She feels pressure.

You pull back. Now you feel unwanted.

And quietly, you start wondering:

Is she still attracted to me?
Or am I just the safe guy now?

Desire doesn't disappear.

It shuts down under pressure.

This guide shows you why that happens — and what to do instead.

Inside The Desire Gap:

  • Why "doing more" actually lowers attraction — and what works instead
  • The exact cycle keeping you stuck in the rejection loop
  • The 3 small shifts you can make this week to feel movement again
  • How to stop walking on eggshells without becoming cold or distant

Most men do one of two things when this happens. They push harder — more effort, more initiating, more trying to fix it. Or they pull back completely and go quiet.

Both kill attraction. There's a third option. This guide shows you what it is.

Pete B.
★★★★★
Pete B.
EMC Member
"Just before I started working with Eric, my wife told me she didn't want to have sex with me because she didn't feel that way toward me. In 4 weeks, my wife is flirting again, at ease, and we're back to having sex."

12,000+ married men have downloaded this guide

For Driven Husbands
Who Refuse to Settle

THE
DESIRE
GAP

Why doing more fails and how to end the rejection loop

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CertifiedMaster Relationship Coach
Podcast HostEvolved Marriage
No Therapy.Just Training.
Eric MacDougall
Eric MacDougall
Certified Master Relationship Coach
Evolved Marriage

I know this loop
from the inside.

There was a point in my own marriage where I was doing everything I thought a good husband should do — and it was making things worse. That experience is what eventually led me here.

I'm a Certified Master Relationship Coach trained in Relational Life Therapy by Terry Real and the co-host of The Evolved Marriage Podcast with my wife Kate. My work is not therapy. It's training. I help married men understand the patterns running their relationship — and build the skills to change them.

Relational Life Therapy Evolved Marriage Podcast Evolved Men's Collective Married 13 Years 8 Years Sober

Real men. Real results.

What happens when you break the loop

Dustin
★★★★★
Dustin
EMC Member
"I thought I was doing everything right. I spent years diving into marriage podcasts and books. When I started working with Eric, I took responsibility for the health of my marriage. I feel emotionally healthier than I have in a decade, and I can see my wife's attitude towards me changing."
Jeff M.
★★★★★
Jeff M.
EMC Member
"My marriage seemed all but done. My wife had moved out and gotten her own place. Since working with Eric, my wife and I have reconnected and are presently back living together. Our marriage is in a much better place than it has been in years."
Kevin G.
★★★★★
Kevin G.
EMC Member
"Before working together, my marriage was at the mercy of my emotions. Up one minute, down the next, like a tug boat in a storm. After working with Eric, I have become the lighthouse. Steady, confident, and strong. Life has never been better."
Mike S.
★★★★★
Mike S.
EMC Member
"My wife was at her wit's end. I was down to my last chance before she was going to separate. We tried couples therapy twice. It wasn't until I started working with Eric that I finally found concrete actions I could take. Don't waste time looking around any longer."

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Stop the loop.
Start this week.

You don't need more effort. You need a different approach. Get the guide and find out exactly what that looks like.

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